Penghantar Teknologi Komunikasi Media

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1. Pengenalan kepada sistem komunikasi
  • Maksud komunikasi  adalah sesuatu proses penyampaian mesej/informasi kepada pihak kedua mahupun individu, organisasi, kumpulan atau kelompok.
  • Modul-modul komunikasi
a) Model Shannon-Weaver
     Komunikasi satu arah yangberlangsung tanpa ada            
     timbal balik secara langsung.

b) Model Laswell
     Ini digunakan secara umum dimana ia mampu 
     mempengaruhi komunikasi. Ia mempunyai 5 elemen :
    
    *Who (Komunikator)
    *Say What (Pesan yang disampaikan)
    *In which Channel (Saluran Komunikasi)
    *To Whom (Penerima Pesan)
    *With What Effect (Efek Komunikasi yang disampaikan)

c) Model SMCR (Berlo)
     Ini terdiri daripada 4 komponen
     *Source (Sumber)
     *Message (Pesan)
     *Channel (Media)
     *Receiver (Penerima)

2. Memahami Teknologi

  • Teknologi adalah bahasa Latin - Texere (membentuk)
  • Ia dicipta untuk kehidupan yang lebih selesa
  • Biasanya dicipta sebagai peralatan/perisian

3. Perkaitan Media, Teknologi dan Masyarakat

  • Ia adalah dikaitkan antara satu sama lain
  • Teknologi dicipta untyk membantu manusia untuk berkomunikasi dengan pantas dan efisyen
      


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